Is Whitespace really that negative? 

Whitespace is also known as ‘negative space’. It’s an area of your design that is not – I repeat NOT – filled with content. Furthermore, tt’s also a majorly important design element as it grants your design the breathing room it could need, it will also help your designs that are looking clumsy and overly complicated. My main point is that whitespace can make designs look CLEAN, so please don’t let clients, account handlers, managers ruin your designs with the old saying “Can’t something go there?”

Can you not put something there? – Dinosaurs to every designer ever

What is Whitespace?

Whitespace is the portion of the page left blank; it can be the space between images, graphics, margins and borders. It’s also the space between columns, between lines of text or numbers that provides visual breathing space for the eye.

It’s super-duper important!

Whitespace is an important element of design for good reason, not only for readability but for all those design snobs out there too, who like to focus your attention on the more intricate parts of the design.

Negative Space? – Trust me this is a positive!

Negative space is, quite simply put at best the space that surrounds an object in an image. It is just as important as that focal point of the object itself, negative space can help define the boundaries of positive space (the image/artwork) and brings a healthy balance to the overall piece of artwork.

All in all, don’t be afraid of whitespace. It’s your friend, not your foe.

Article by Marketing Manager Adam Wood