So, you’ve finally woken up and ‘smelt the coffee’ and created yourself a selection of social media profiles for your business… great! Hopefully you’ve got your PR links, photos, adverts and promotions all live and uploaded, but is anyone really taking notice? You’re quite possibly sitting there thinking… what now, what’s next?
Well don’t panic, it can be very easy to get lost in the ever-changing environment that is social media, and trust us; you’re not the only one. If you’re new to the whole social media scene you need to give yourself time to find your feet, never rush into saying anything, if you make silly mistakes now they could be detrimental to your brand in the future.
For most businesses, employing a dedicated ‘social media guru’ simply isn’t a financially viable option, which in turn usually sees the responsibility falling into the hands of a member of staff that ether has no experience in handling social media accounts or has no interest in it.
At Creativeworld we are perfectly positioned to help you and your business develop and grown through social media, ensuring you do and say all the right things every step of the way, reaping all the rewards in the process without any of the headaches.
Our expert team has worked with a variety of businesses and organisations in recent years, creating bespoke marketing strategies for their individual needs, ensuring they achieve their desired goals online.
5 Mistakes Companies Make With Social Media:
- Choosing the wrong social media platform – Remember each social media platform is different and attracts different audiences and groups, find out where your target audience is and act on it accordingly.
- Too Much Too Soon – It’s important to remember you can’t do everything all at once; Rome wasn’t built in a day. Building a strong social media identity takes a lot of time and planning.
- Talking at people instead of talking with them – Many businesses see their social media channels as another platform to promote their own news and products… which it is, but it’s not all about you and what you are all about. Take time to engage with your following and learn what makes them tick.
- Obsessing over how many fans/followers you have – What good is having 10,000 followers on Twitter when not one of them has any relevance or interest in you and your brand… it’s all about quality not quantity.
- Not having a clear strategy and vision in place – What are your key social media objectives? Do you want to raise brand awareness, increase sales or just develop your SEO? Whatever your goals, making sure you have a clear strategy and vision in place from the offset will give you opportunity to gauge how you are performing.
Why Creativeworld:
- Building a winning, long term strategy – Every social media channel, campaign, promotion, hashtag and piece of content should be a part of the ‘bigger picture’ that ties in with your company’s existing marketing strategies. We know how to make social media work for you and can build a bespoke strategy to achieve this.
- Smarter Marketing – We know only too well how important it is to make your marketing budget stretch, with a ROI high on the desired list of most Marketers. Social media offers a cost effective and transparent way of promoting your company with visible results ensured. Working with Creativeworld on your social media strategy allows you and your employees to focus on your core business, leaving us to do what we do what we do best.
- A wealth of knowledge – When you work with Creativeworld, you have access to our expert team of graphic designers, top-of-the-line social media marketing software systems and the vast combined experience of our team. Meaning you have a whole team of experienced people who have your company’s best interest at heart, every step of the way.
- Real Time Marketing – Social Media isn’t just a 9-5 platform, in fact engagement actually increases by over 30% when the weekend arrives. We ensure that even when you aren’t in the office working, your social media platforms are, promoting you 24 hours a day, 365 days a year.
