The city of Glasgow is recognised as one of the most dynamic and vibrant locations in Europe and can not only boast being the largest in Scotland but it has also recently been ranked the best retail centre in the UK outside of London.
So when one of the most iconic retail investments in the city became available for acquisition in June 2013 leading property agency, Cushman & Wakefield, required a property marketing agency that could create a bespoke marketing strategy.
At Creativeworld we were exclusively instructed by the Cushman & Wakefield investment team to develop a strategic marketing campaign for the newly available St. Enoch scheme ready to put to the market. Having worked in the commercial property marketing industry for over 20 years we were able to identify immediately what the shopping centre required in order to appeal to potential investors. On the recent collaboration Creativeworld’s James Wood commented. “We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it. We have been working with Cushman & Wakefield on a number of their exciting investment opportunities in recent months, which have seen us develop an exciting range of marketing portfolios with them in recent times.”
St. Enoch occupies a pivotal position in the heart of Glasgow city centre giving it a prime retail pitch and currently comprises 824,000 square feet of retail and leisure space across 116 separate units, attracting with it over £1.89 billion of comparison goods spend per annum.
We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it.
The centre itself was originally developed in 1989 and following a substantial £150m refurbishment and extension, which was completed in 2010, now provides a modern shopping environment to some of the UK’s largest retail chains.
In order to best showcase what the centre had to offer in its entirety our design team firstly produced a bespoke 32 page, case bound brochure, showcasing both aerial and location photography, custom drawn sit maps and charts where designed and included detailed in-depth analysis of the site’s financial standings, including tenancy schedules. The portfolio was also built into an interactive brochure format allowing the Cushman & Wakefield agents to easily send information through to interested parties.
As part of the marketing package a custom built interactive website was designed and developed. The site included fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment.
