Saltire Court is a striking Grade A office building in a prime location which is situated in the heart of Edinburgh city centre, an area which has been voted Best Place to Live in the UK for three consecutive years in a row (2014, 15 and 16). The development is positioned at the base of Castle Rock, which means it benefits from an incredibly scenic view of the iconic Edinburgh Castle. With a combination of excellent opportunity and rare location, Saltire Court is the kind of development which doesn’t come to the market often.
The Brief
Cushman & Wakefield exclusively appointed Team Creative to produce the marketing material for the development, which needed to represent this incredibly unique opportunity to its maximum potential. Being in such a special location, the team needed to ensure that they perfectly captured all of Saltire Court’s unique benefits.
What We Did
We produced a 52 page layflat brochure which features a scodix varnish to the cover. Alongside this, we provided the bespoke location and aerial photography complete with a unique drone video which covered the entirety of the development. To complement the printed material, our in-house digital team created a website along with a secure dataroom. This meant the site could feature downloadable documents which could then be easily accessed through a secure login system.
The Final Product
As part of the marketing suite developed by the Creativeworld team, came the production of a uniquely finished luxury brochure to match the colourful personality of the investment on offer.
Firstly we commissioned a photographer for the site, this included daytime, evening and night shots to get across the vibrancy of Manchester at all times of day.
We then set to work on the brochure design and production. The designers again decided on the ever popular layflat binding finish which enables the use of images across the centre of the brochure without losing any of the impact in the spine. We also decided on a soft touch laminate and spot gloss UV outer to create a quality finish.
