Orange Button Campaign
Lancashire & South Cumbria ICB
01. The Brief
Lancashire & South Cumbria Integrated Care Board (ICB) tasked Creativeworld with developing and delivering a social media campaign to promote the Orange Button initiative. Launched on World Suicide Prevention Day, the campaign aimed to raise awareness about the Orange Button, encourage conversations around suicide prevention, and recruit new wearers trained to provide support. The brief included creating impactful video content, managing interviews, and overseeing the campaign’s strategy and execution.
Training case studies – David interview
Training case studies – Hazel interview
02. The Solution
Creativeworld developed a comprehensive campaign that focused on video-led storytelling to connect with audiences emotionally. This included interviews with Orange Button wearers, highlighting their experiences and training, as well as informative videos explaining the initiative’s origins and its rollout across communities. The campaign was managed end-to-end, from strategy and content creation to social media management and targeted ad campaigns. Social posts and ads encouraged engagement, drove traffic to the website, and provided clear calls to action for recruitment and awareness.
The Services
Social media
Video based content
Video interviews
Project management
Campaign creation
World Suicide Prevention Day – Awareness Campaign
World Suicide Prevention Day – Recruitment Campaign
03. The Results
The campaign delivered exceptional results over three months, generating 1,123,356 impressions and reaching 164,201 users. Engagement was high, with over 150 shares, and 7,176 link clicks. Video content proved highly effective, with over 3,010 views to 95% completion, reflecting strong audience connection.
The campaign successfully raised awareness of the Orange Button initiative, fostered open and meaningful conversations about suicide prevention, and helped recruit new wearers to provide support within their communities. By combining impactful storytelling, strategic social media management, and engaging video content, the campaign has laid a strong foundation for continued efforts to make a positive difference in suicide prevention across Lancashire and South Cumbria.
Impressions
Users
Shares
Link Clicks
Views
Interviews with Dave & Helen
For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at health@creativeworld.co.uk
Recent Health Projects
Our team have over 30 years experience in the health sector.
