The client

Mindsmatter are a well-being service offering a range of free psychological therapies to people aged 16 and over in Lancashire. They are part of the nationwide Improving Access to Psychological Therapies (IAPT) service delivered by Lancashire and South Cumbria NHS Foundation Trust.

The brief

Mindsmatter approached Creativeworld to develop a marketing campaign to raise awareness, attract more GP referrals and improve communications through the networks.

Our solution

Working with a close team from across the region, we used stakeholder sessions to effectively co-create the campaign and the key messages.

Our initial stages were to set up a project group and within this group, we facilitated working sessions with staff, who then ran sessions to gather feedback from service users within their own communities.

From this, the creative was developed with several variations based on the initial feedback that was collated through the groups. These were then presented with the rationale for selecting each version.

The key messages and outcomes for the client were based on their sessions with the service users, this included; key messages, features, benefits, imagery, colours, tone of voice and the right contacts for each of the local areas.

The campaign featured social media graphics, posters and leaflets personalized to specific areas, along with fold-out cards, information leaflets and banners to be used in healthcare locations.