WEBSITE, BRANDING, STAKEHOLDER ENGAGEMENT, SIGNAGE,
MARKETING COLLATERAL, SOCIAL MEDIA MARKETING.
The Client
Darwenside Dental Practice was established over 10 years ago in the heart of Darwen and has become a vital point in the local community. After building an excellent reputation came a time of reflection for the team at Darwenside in which they realised the need for a re-brand and ‘face lift’ for the practice.
The Brief
With an ever-changing digital landscape, the team recognised they needed a fresh new approach to reach their target audience in both the private and public sector. The practice came to a position in which they could take on more patients and also wanted to try and promote their wide ranging cosmetic services they have to offer.
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What We Did
We began our marketing research by using focus groups which involved dialogue with existing and potential patients and staff in order to establish the brand values. As a result of this research, the team at Darwenside decided to opt for a full marketing package in order to ensure their branding/message was consistent in all areas and truly reflected what the practice stood for. This involved a complete rebrand for Darwenside dental, including fresh new signage, a brand-new website complete with marketing collateral. The practice also opted to use Creativeworld’s social media services in order to help the practice reach even more people through a dedicated online campaign.
