Children & Young People
‘Let’s Keep Talking’ Campaign
Lancashire and South Cumbria ICB
01. The Brief
Lancashire and South Cumbria Integrated Care Board (ICB) aimed to tackle the growing concern around mental health among children and young people. The ‘Let’s Keep Talking’ campaign was designed to raise awareness about mental health issues, reduce the stigma associated with it, and direct young people and their parents towards relevant support services available on the Healthy Young Minds website. Recognising the rising influence of social media, the campaign sought to engage both children and young people, as well as parents, through platforms popular within these demographics.
02. The Solution
Running for 21 weeks, from the 28th June to 27th November, the campaign focused on social media platforms, targeting young people on TikTok, Instagram, Snapchat, YouTube, and Spotify, For parents, who play a crucial role in supporting young people’s mental health, the campaign focused primarily on Snapchat, Instagram, and Facebook. These platforms were chosen to ensure parents could access information and be guided on how to better support their children’s mental well-being.
The content emphasised the importance of discussing mental health openly, encouraging conversations, and highlighting the availability of resources via the Healthy Young Minds website. The social media videos and adverts were designed to resonate with each group, using age-appropriate messaging, language, and visual styles.
The Services
Social Media
Video Development
03. The Results
The ‘Let’s Keep Talking’ campaign successfully reached thousands of children, young people, and parents over the 21-week period. Through targeted advertising on social media, Creativeworld Health collaborated with LSC ICB to deliver a highly impactful campaign that resonated with children, young people, and their parents.
Increased Referrals to Healthy Young Minds
The campaign resulted in a substantial increase in visits to the Healthy Young Minds website, driving higher traffic and greater engagement with support services.
High Engagement Rates
The campaign’s content consistently outperformed industry benchmarks, with posts receiving a high level of likes, comments, and shares. Several videos garnered impressive views, particularly in the first week after launch.
Clicks
Impressions
%
Click-Through-Rate (CTR)
For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk
Recent Health Projects
Our team have over 30 years experience in the health sector.
