The brief

Accrington Academy is committed to providing an education with character. The Lancashire based secondary academy and sixth form commissioned Creativeworld for our education marketing and advertising expertise to reflect this vision, requiring creation of a new prospectus design and support with student recruitment for an open evening event.

The academy put their trust in our long-established marketing for education knowledge to effectively communicate their student centric ethos and mission to bring out the ‘best in everyone’.

Our solution

We created a vibrant prospectus design refresh in line with the current Accrington Academy branding; portrayal of their innovative values and supportive, inclusive ethos being at the forefront of our design approach. Subsequently, we developed a new prospectus design and print run for the academy sixth form, utilising the same styling for brand consistency and introducing complementary colours to showcase their career pathway strategy, which helps students identify the best course choice for their goals and passions.

Thrilled with the prospectus design refresh, the academy additionally wanted this to run throughout their digital marketing, display materials and external signage. We produced and managed a paid social media advertising campaign on Facebook and Instagram to promote the sixth form open evening; a quick and effective method to reach the academy’s specific target audience.

Complementing the digital marketing activity, we delivered the design and production of outdoor railing banners to advertise the open evening and further drive the student recruitment campaign, as well as the creation of pull-up banners for the main academy, to assist in illustrating their key brand values and extra-curricular enrichment opportunities at future events.

To discover how we can help your school with a new education prospectus and support with your overall school marketing plan, view our new, interactive Spotlight on Education or contact our expert marketing team here.