At Creativeworld we work with some of the world’s most prestigious and well established organisations. Our latest collaboration with the UK’s leading transportation operator, First Group, most certainly falls into this category.
We were exclusively appointed by First Group in February 2013 to design, develop and build a bespoke interactive website for their First Education & School Travel division, providing travel inclusive high quality, affordable trips for schools and groups across the UK. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the latest project. “It’s always exciting when a company of First Group’s size commissions our services, and it’s a real testament to the highly skilled teams we have in-house that we can attract such prestigious clients.”
First Group required a brand new website to showcase them not only as a successful business but also their huge range of Education & School Travel services on offer, with emphasis on their USP’s and added value when providing residential visits for schools by providing a unique, all-inclusive one-stop shop service.
“As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.”
The new site needed to appeal to both pupils and parents alike, inspiring them to take part and ultimately see them buying into the company’s products. It was equally important that it was appealing to the teachers appointed to organising the school trip too.
With that in mind we wanted to create a bright, image driven web site containing succinct and descriptive messages that would appeal perfectly to the right target audience. This was first and foremost in our minds when designing the site. “As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.” David added.
The completed website, which officially went live on the 24th May 2013, is filled with a whole host of features including interactive venue map and fully downloadable documentation sections, now provides easily accessible information and clearly demonstrates the fact that First Group Education & Travel provides a unique and personal service. The site is further enhance through the inclusion of a fully bespoke, integral content management system (CMS) enabling the First Education & Travel team to update and populate areas of the site content with confidence as their service offerings develop and grow.
The site of course includes full traffic analysis, enabling the First team to better understand market demands and trends as they evolve. “First Group are thrilled with the end results, as are we – the look and feel of the website is fantastic and the simplicity of the navigation offers users a relaxed and enjoyable experience. We are really looking forward to developing our relationship with First Group and cannot wait to start on their next project.”
To celebrate the launch of the new website, First Education & School Travel also commissioned a bespoke mailing device to be included in the next First Education & Travel mailshot. While remaining true to the overall design of the new website, the mailer includes details of how to win an ‘all-expenses paid Free School Trip’ 30 pupils and 4 staff for one lucky entrant worth in the region of £4500.00!
So if you’re a teacher and would like to enter the competition to win your class an all-inclusive Free School Trip with activities – you can enter now by visiting the new website at: www.firsteducationandschooltravel.co.uk
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