As part of the ongoing marketing drive of Vita Cellular Foams (UK) Limited, Creativeworld have been selected to work closely with several of its divisional companies.
April saw Caligen Foam attending Index 2011 in Geneva, Switzerland.
Angela Mistry of Caligen said, “The stand was taken at the Index exhibition to demonstrate the capability of Caligen Foam in the supply of spool wound tapes supplied under the brand ‘SoftSeal’ for the hygiene market.
Recent innovation in the high specification polyester foam used has resulted in controlled porosity material that aids application in the manufacture of diapers and incontinence products, and in cooperation with manufacturers and machinery suppliers has seen a further growth in the demand for these products.
Activity over the four days at the exhibition was brisk with potential customers from around the globe descending on the show and interest in the spool wound ‘SoftSeal’ demonstrated strong future potential. With Caligen Foam already in development of such a system it was a great opportunity to sit down with potential customers and discuss the outlook for such products. Indeed a number of potential customers have already requested test material once this becomes available.
I would like to thank David Bates and the design teams at Creativeworld for the outstanding service we received designing and co-ordinating the exhibition stand, banner stands and promotional merchandise. The whole stand was turned around in a couple of weeks and we are now working on our next stand for Techtextil in May 2011.”